Nike introduces plus-size mannequins in London flagship retailer


LONDON — The gross sales ground at Nike’s London flagship retailer simply acquired a bit extra numerous, welcoming plus-size and para-sport mannequins to the placement for the primary time.

Nike unveiled the brand new lineup of mannequins Wednesday after renovating the third ground of NikeTown London. As a part of the renovation, Nike additionally expanded its providing of plus-size types out there within the retailer.

“With the unbelievable momentum in girls’s sport proper now, the redesigned area is simply one other demonstration of Nike’s dedication to inspiring and serving the feminine athlete,” Sarah Hannah, Nike’s common supervisor and vp for girls in Europe, the Center East and Africa, informed CNN.

It is not instantly clear how broadly Nike plans to make use of the plus-size and para-sport mannequins.

The activewear retailer, which launched its full plus-size line in 2017, joins Goal, Outdated Navy, Nordstrom and different retailers which have opted to diversify their mannequins lately.

Nordstrom launched its size-inclusive mannequins final 12 months as a part of a broader size-inclusivity initiative in dozens of shops. The division retailer additionally upped its in-store and on-line choices for each plus-size and petite clients.

“Model and vogue apply to everybody. We do not view being dimension inclusive any in a different way that the have to be extra inclusive throughout the board-whether it is ethnicity, dimension or physique kind. In our opinion, petite and plus sizes should not be thought-about particular classes. They’re simply sizes,” Tricia Smith, Nordstrom’s government vp and common merchandise supervisor for girls’s attire, mentioned on the time in a press release.

A 2017 research from the Universities of Liverpool and Oxford examined mannequins in 17 shops throughout two English buying districts, discovering that 100% of the feminine mannequins surveyed represented underweight physique sorts.

Solely 8% of male mannequins surveyed have been underweight, however research authors identified that the male mannequins “appeared unrealistically muscular.”