Luma Soda on Shark Tank: 5 Quick Details You Have to Know



Jim Otteson pitches Luma Soda on ‘Shark Tank.’

Luma Soda is a sugar free beverage created by Jim Otteson. He might be showing on Shark Tank to pitch his enterprise, within the hopes that he can get an investor to assist him join with model identify grocery shops.

Luma Soda was based in January 2017, and presents 4 completely different flavors; together with cola, cherry, lemon lime and blood orange. Learn on to study Otteson’s creation, and the way he plans to develop the enterprise transferring ahead.

Right here’s what it is advisable know:

1. Luma Is an All-Pure, Sugar Free Different to Model Soda

Luma presents a wholesome different to model identify soda. It has zero energy for individuals who wish to drop pounds; zero carbohydrates for individuals on keto diets; zero sugar to have an effect on blood sugar ranges; zero chemical components; zero preservatives; and 0 synthetic colours. It derives all of its sweetness from a mixture of monk fruit and honey.

A single can of Luma has 25 energy and a couple of grams of sugar. It’s bought in 12-packs for less than $1.67 per can and $19.99 for a pack. The Luma web site says that they ship to anyplace in the USA for a $5 flat charge per 12-pack. Once you order 4 or extra 12-packs, delivery is free.

In accordance with the All Shark Tank Merchandise, Otteson named the soda for its simplicity and its connotation of sunshine. It’s at the moment being produced in Sonoma County, and Otteson has stated that he’s engaged on including new flavors to the roster.

2. Otteson Was a Trial Lawyer for 26 Years Earlier than He Began Luma Soda

Otteson was previously a trial lawyer who specialised in patent infringement. He informed Palo Alto On-line that he usually drank soda as a method to keep caffeinated. “It could be nothing to drink upwards of 12 cans of Food plan Coke per day,” he stated. Ultimately, Otteson’s spouse urged him to give up consuming soda. He sought out alternate options consequently, and found that aspartame, a sweetener generally utilized in food plan soda, has destructive unintended effects.

“One morning, I went out to the storage and went to seize a Food plan Coke very first thing within the morning to drink on my method to work, and I checked out it, and I stated, ‘Why isn’t there a wholesome, all-natural, very low-sugar soda?’ And so I began trying round for one,” Otteson recalled. He determined to create a pure soda that didn’t have any aspartame or synthetic sweeteners, and thus, Luma was born.

Otteson started experimenting with completely different flavors in his kitchen. He informed Palo Alto on-line that he contacted meals firms for pure taste samples, and ultimately found the precise combination of substances. He partnered with Sampson Hsia, a meals scientist in Fremont, and collectively they developed the system.

3. Otteson Says That Monk Fruit Is the Key to Luma Soda’s Taste

The important thing ingredient to Luma is monk fruit. In a weblog submit, Otteson mentioned the advantages of the fruit, and the way it helped him unlock the system for a flavorful pure soda. “Monk fruit, also called luo han guo, is a small melon native to elements of Thailand and China,” he writes. “It has been used as a sweetener and natural treatment in conventional Jap medication for hundreds of years, and has develop into extra extensively accessible in the USA in powdered and dried kinds.”

“Folks discover Monk fruit extract interesting as a result of It’s very candy, received’t increase your blood sugar ranges, and has little to no energy in its pure powdered kind,” he continued. “Plus, there aren’t any identified destructive unintended effects. So that you get the sweetness you want with out the nasty unintended effects related to excessive sugar consumption.”

Along with his submit on Monk fruit, Otteson has written weblog posts on the pronunciation of sure substances and why consuming model identify soda isn’t the important thing to working lengthy hours.

4. Luma Is Aiming to ‘Remodel’ the Soda Trade

Luma’s Instagram web page usually posts messages in regards to the destructive results of name identify soda. “As a startup firm, we want your assist if we’re going to remodel the soda business from dangerous chemical substances,” states one submit. “Our aim is to reverse the destructive results large soda companies have had on this world, to reverse the oversaturation of sugar and processed drinks that result in unhealthiness and illness.”

Otteson provides that assist from on a regular basis soda drinkers are essential to serving to Luma develop. “Your assist of Luma permits us to develop and with development comes the flexibility to scale our manufacturing with a purpose to higher compete with ‘Massive Soda.’ Sure, consuming water is the healthiest possibility, however let’s face it. Soda is scrumptious and generally we don’t simply wish to quench our thirst, we wish to drink one thing scrumptious… Uncover Luma Soda.”

Luma Soda has over 3,600 followers on Fb and over 5,900 followers on Instagram.

5. Otteson Needs a Shark Tank Investor to Take the Enterprise Nationwide

Luma’s distribution has largely been inside Palo Alto. The locations that carry the soda  embrace Sancho’s Taqueria, Terun, Nation Solar Pure Meals, Piazza’s Positive Meals, and the gymnasium Type Health. Otteson is hoping {that a} Shark Tank investor will him take the enterprise nationwide.

Otteson additionally talked in regards to the worries his household had when he give up his different job to concentrate on Luma. “It’s scary, little doubt about that. My household and my mother and father had been a bit anxious at first,” he humorously admitted. “However we’ve gotten a number of nice suggestions. Individuals are actually enthusiastic about it. I feel it’s an amazing product.”

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